social media marketing fiverr skills test

 : Which of the following would be leveraging both social network and traditional marketing?

    (B A print advertisement in a magazine which drives people to a website where there is a free trial offer

2: What style of videos can a company post on YouTube?

    (D   All of the above

 

3: How does creating a social network marketing plan differ from a traditional marketing plan?    

(D)

4: How can a company convert posts on Twitter to sales?

    (C  Creating posts which drive followers to their site

5: What non-financial measure of marketing is important to track?
    (D   New customer acquisition

 

6: Which of the following is an important aspect of creating blogs and posting content?

        (C Social Media Optimization
   

 

 

 

7: What is a "vlog"?
     (A   Video Log

   

 

8: How do ebooks represent a form of marketing?
    (A   They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

 

9: What are the four P's of marketing?
    (A   Product, Price, Place, Promotion

10: Why is there no specific definition of what is social media marketing?

    (C The concept is relatively new compared to traditional marketing and is still being defined
    

 

11: What should a company post on Twitter?
        (D   All of the above

 

12: How is site traffic useful in evaluating marketing?

    (C)  Ads can send receivers to a specific landing page, which can be tracked
 

 

13: What would the marketing budget section of a marketing plan consist of?
         (B   The expected costs for each ad campaign based on the delivery method

 

14: How can a company create a forum for dialogue on LinkedIn?
    (A   Post updates to the company status
        (B) 88%

 

15: What is the method for being linked to other users on LinkedIn?

  (B   Connections

 

16: What is one measure a company can use to validate the usefulness of its video posts on YouTube?
   
    (B   The amount of views of the video
   

17: How often should a marketing plan be revisited?
     a   Never, once written it is complete
    (B   As often as needed in order to revisit the plan of action and revise any new actions
     c   At company board meetings
     d   During the financial review of the company each month

18: What is the overall goal of social media marketing for companies?

    (B   Increase company headcount

19: What place does Pricing have in marketing?
   ( D   Marketing based on the pricing level relative to competition is important

 __________________________________________________________________________

20: What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
    (A   Ask the watcher to visit the company site at the end of the video

____________________________________________________________________________

21: Why is it important to post to a blog regularly?

    (B   Keep readers engaged and also gives search engines content to index

 22: What is a "wiki"?

    (C   Interconnected and user generated knowledge management systems

__________________________________________________________________________

23: What is meant by the concept of "viral" in social media?
     (A Social media which is spread to viewers by the consumer, growing in popularity

24: How does YouTube serve a dual purpose in social media marketing?

(D  It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

 

25: How can LinkedIn serve the company aside from social network marketing?
   (A   Job openings can easily be dispersed to qualified candidates on LinkedIn

 

 

26: What is "guerilla marketing"?

  (B  Marketing which relies on time and energy rather than a large dollar budget

 

27: What is a "call to action"?
    (A  Giving an advertisement's receiver a specific direction such as 'visit the site'

28: What is the ultimate goal of a social network marketing plan?
    a   To satisfy investors in the company
    b   To justify spending in marketing
    c   To find investors for a company
    (D   Drive potential customers to the company and give them an action item to perform

 

30: How far into the future should a company plan its marketing activities?
    a   Up to 1 year
    b   5 years
    c   1 month
    (D   Indefinitely

 

31: What is the general purpose of posting a video blog routinely to YouTube?
        (B   It allows the company to drive website traffic to its blog
            95 % (C) the right 

32: What is the main reason traditional marketing will never completely go away?
        (D   It's proven to work time and again
____________________________________________________________________________

33: Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

(B   Search engine rankings will include hits on the blog as part of the overall website hits

34: What style of blogging would be most effective for building relationships with customers?

   (D  Writing posts about the company and its ups and downs from inside, personalized approach

80% (C) right 

 35: What traditional marketing technique is YouTube closest to?

    a   Print advertising
    b   Television advertising
    c   Radio advertising
    d   Mail advertising

 

 36: What can a company do to offset the cost of running a blog?

     (A  Place ads on the blog which generate pay per click income

 

37: What is meant by Brand Management?
      (D Creating a consistent image for the company

__________________________________________________________________________

38: What methods of social network marketing should a company always use?
     (D Depends on the company, their product, their audience

 

39: What feature does LinkedIn offer for pay accounts?
      (B  Increased abilities to connect directly and send messages to people

 40: What is a contingency plan?

    (C  A set of actions to be taken if the original plan does not perform as anticipated

41: Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
    (C   Creating landing pages specific for each campaign
  

 

42: How can a company use the same material for both traditional and social network marketing?
    a   Posting a luring comment on Twitter to the company site
    b   Selling ad space on the company website
    c   Utilizing a television ad campaign online as well on their site and sites such as YouTube
    (D)  Creating a magazine print ad with the company website

 

43: What is the term adopted for updates posted by Twitter users?
    (A   Tweets
    b   Twoots
    c   Twinks
    d   Posts

 

44: What is "social media optimization"?

    (D   Hiring people to create content for social networks

           80% (A) right 

45: What do Connections on LinkedIn effectively represent?

     (D   People and other companies the user is connected to directly

 46: What is meant by the "blogosphere"?

   (D   Advertising done via blogging

70% (C)

 

 

47: What is meant by "micro-blogging"?

(C   Blogs with limited individual posts, limited by character count typically
   

48: Which type of marketing would a company blog be considered?
    a   Social Network Marketing
    b   Traditional Marketing
    c   Both
    d   Neither 

49: How does a blog directly impact sales of a company?

 (D   Typically a blog does not directly create sales

 

50: What is a method of marketing on Facebook which can reach several users by spending money?
(B   Pay a third party to make posts to your account

88% (D) right 

 

 

51: Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
    (A   Post links on the company blog to the YouTube videos

                And (C)

 

52: What can a company do on Facebook apart from their page to create a following?
      (D   Use Groups, both company originated and posting to other groups

 

53: What is meant by A/B testing in marketing?
      (B Testing 2 versions of an advertisement to see which elicits the best response

 

54: What do updates to Facebook status resemble most closely?

    (B   Posts on Twitter

 

55: What is another term for "social media"?
    (A  Media Optimization

     (B) 88% 

 

 

56: What type of status updates would drive visitors to the company site?
    (B  A link to a new press release hosted on the company site

 

 

57: What should be the length of an effective blog post?
      (C   A few sentences mixed with several links to other sites and references
      99% (D) right

 

58: What is meant by "Marketing Creative"?
        (C   The methods used to distribute marketing material

          88% (B)

59: How can a company place itself as an expert in a certain area of expertise?

    (B   Actively answer questions in the Q&A section of the site

60: What is the term used for a person who is receiving updates of another Twitter user's updates?
                  (B   Follower

 

61: What does the product portion of the 4 P's of marketing focus on?
    (A   The product or service being marketed to consumers 

62: What is the character limit for posts on Twitter?
    a   No limit
    b   100 characters
   (C   140 characters
    d   200 characters

 

63: Which of the given statements pertaining to the below attribute is/ are valid?

1. It is not used for indexing.
2. It can be used as a hint for ranking.
Visuals/Additional Information
rel="nofollow"

Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

 

 

64: Which of the following are the benefits of off-page SEO optimization to website owners?

Increase in rankings
Time saving
Page speed
Uniqueness

 

65: Which of the given can be used to control access to your site on a page-by-page basis?
1. robots.txt
2. noindex

Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

 

 

66: You are using Google My Business to improve off-page SEO. What is the character limit that needs to be followed for a good description while doing so?

80% 250 characters
500 characters
750 characters
1000 characters

 

 

67: You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?

00% Site Overview
NAP Checker
Page Rank Checker
Link Checker

 

 

68: You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given context to tell the browser how to adjust the content?

(A Viewport

 

69: Which of the following tools can be used to check the domain authority of your website while performing off- page SEO?     

    (A   Website Authority Checker

 

 

70: In relation to paid marketing, which of the following options is not an example of search marketing?

Google Ads
Yahoo Ads
Bing Ads
Pinterest Ads

 

 

71: Which of the following label links can be used to perform on-page SEO for the links in user-generated content?

rel="sponsored"
rel="ugc"
rel="nofollow"
None of the above.

 

 

72: Which of the following tools can be used to bring up the pages on your website with the most link authority while performing on-page SEO?

Ahrefs
Trendz
Backlinko
Google Vision

 

 

 

 

73: You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?

Using <img> to embed image
Using <picture> to embed image
Using CSS to display image
None of the above.

 

74: Which of the given are the valid types of search intent encountered during on-page SEO?
1. Informational
2. Commercial
3. Transactional
4. Navigational

All 1, 2, 3, and 4
Only 1, 2, and 3
Only 1, 3, and 4
Only 2, 3, and 4

 

75: You want to perform off-page SEO for your website so that it is more relevant than others in the search page results. Which of the following is an important factor to do so?

Back linking
Page titles and headings
Internal linking
Fast-loading pages

 

76: Which of the given are the benefits of using paid social media advertising for a small business?
1. It helps to give the brand instant visibility.
2. It is a cost-effective way to promote the business.
3. It gives the advertiser complete control oversees the ad.
4. It creates exposure for the brand in a cost-effective way.
5. It helps to maximize content marketing and distribute the best content.

All 1, 2, 3, 4, and 5
Only 1, 3, and 4
Only 2, 4, and 5
Only 1 and 3

 

 

77: Which of the given are link-related off-page factors?
1. Number of referring domains
2. Link authority
3. Anchor text

Only 1 and 2
Only 2 and 3
Only 1 and 3
All 1, 2, and 3

 

78: Which of the given types of links should be avoided to prevent link spamming while performing the off-page SEO?
1. Purchased links
2. Reciprocal links
3. Low-quality directory links

All 1, 2, and 3
Only 1 and 2
Only 1 and 3
Only 2 and 3

 

 

79: Which of the following options is an incorrect organic social media reach tool?

      Hootsuite
      Buffer
      ViralContentBee
(D  Google Ads

 

80: Which of the given are the valid techniques to perform off-page SEO?
1. Social-media activity
2. Influencer marketing
3. Blogging

Only 1 and 2
Only 2 and 3
Only 1 and 3
All 1, 2, and 3

 

81: Which of the following options is/ are essential for highly engaged organic social media traffic?

75% (B)
(C Both options a and b

 

82: Which of the following factors lead(s) to off-page SEO providing a boost for your brand?

(A Building relationships with influencers
Responding to negative reviews
Creating excellent services
Both options a and b
Both options b and c

 

 

 

 

 

83: Which of the following is/ are the valid non-link-related off-page factor(s)?

Relevance
NAP citations
Brand mentions
Only options a and b
Only options b and c

 

84: In which of the following tags should a subheading be wrapped during the on-page SEO?

H2 Tag

 

85: Which of the given is/ are the valid way(s) to ensure that the internal structure of your website is optimized while performing off-page SEO?
1. Interlink all SEO landing pages
2. Drop all links on homepage

Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

 

86: In relation to paid marketing, which of the following options is correct about the disadvantage of pay per click (PPC advertising)?

You only pay for the clicks you need.
PPC campaigns that are well-optimized can bring in significant traffic.
It can become expensive and unaffordable when you compete with other advertisers for traffic.
It is possible to place budget caps on traffic that comes through large networks.

 

87: You are optimizing the on-page SEO of your website. In this context, which of the given are the valid tips for doing so?
1. Ensure that organic CTR is optimal
2. Prefer using original images over stock images

Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

 

88: In which of the following paid marketing strategies, the user uses video marketing, mobile marketing, and Google display ads to spread awareness about the product?

Direct-marketing
Branding
Re-marketing
00% Both options a and c

 

 

89: Through which of the following options, businesses can take advantage of the opportunities offered by organic marketing?

+Optimizing their content for search engines and social media+

+Knowing what their audience needs+

 

90: Which of the given is/ are the valid guideline(s) to follow for SEO friendly URLs?
1. Make URLs short
2.Include a keyword in every URL

Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

 

91: You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?

Trendz
00% Search console
Keywords
Page ranker 

 

92: Which of the following types of keywords can be used to ensure that page relevancy in a web page is high while performing on-page SEO?

LSI keywords
CSR keywords
CTR Keywords
CSI keywords

 

93: Which of the following acronyms describes the framework used by Google raters to rank a website?

EAT
SIT
COT
SIT

 

 

94: What is/ are the value(s) to be set for X-Robots-Tag header to prevent the crawler from indexing a page?

noindex
none
nofollow
Both options a and b
Both options a and c

 

95: You want to utilize the image ranking to improve on-page SEO. Which of the following APIs can be used to do so?

Google Vision API
Image rank API
(C Image API
Keyword API

 

 

96: Effective organic marketing creates which of the given kind of sources to the website?
1. Permanent traffic
2. Temporary traffic

Only 1
Only 2
Both 1 and 2
Neither 1 nor 2

 

97: You are using an influencer marketing strategy to backlink your website. Which of the following is/ are the valid way(s) of doing this?

Pay influencers or at least give them a free product in exchange for their promotion.
Build an organic relationship with influencers and enter into a mutually beneficial relationship.
(C  Both options a and b

98: You want to find a list of sites that post on similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?

Audience Overlap
Site Overview
Google Trends
Google Vision

 

 

 

 

99: Which of the given are the valid activities to raise off-page SEO traffic?
1. Post on forums
2. Add an RSS feed subscription box
3. Comment on relevant blogs freely

Only 1 and 2
Only 2 and 3
Only 1 and 3
All 1, 2, and 3

 

100: Which of the following options is the name given to paid marketing when a user do advertising on YouTube?

Display marketing
Social media marketing
Search engine marketing
Digital marketing

 

101: Which of the following options is correct about the organic reach?

(A It is the total number of people who have seen your post through unpaid distribution.

.
80% (C) It is the total number of people who have seen your post both through paid and unpaid distribution.

 

102: What is the word limit for long-form pieces that rank higher on the first SERP?

Over 1000 words
Over 2000 words
Over 500 words
Over 800 words

1. What is a “Vlog”?

i) Video Log
ii) Video Blog- Answer
iii) Log of blog activity
iv) New technology to aid in blogging

2. What is the following tools can be used to check the domain authority of your website while performing off-page SEO?
i) Website Authority Checker-Answer
ii) SEMrush
iii) NAP Checker
iv) Google Trends

3. You want to find a list of sites that post on similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?
i) Audience Overlap
ii) Site Overview
iii) Google Trends-Answer
iv) Google Vision

4. Which of the following is an important aspect of creating blogs and posting content?
i) Using a witty user name
ii) Posting at least once a month to the blog
iii) Social Media Optimization-Answer
iv) Using humor

5. What style of videos can a company post on YouTube?
i) Video Blogs
ii) Television Commercials
iii) Product Demonstrations
iv) All of the Above-Answer

6. What is another term for “social media”?
i) Media Optimization
ii) Consumer Generated Media-Answer
iii) Advertising Socialization
iv) Consumer Media Advertising

7. You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?
i) Site Overview-Answer
ii) NAP Checker
iii) Page Rank Checker
iv) Link Checker

8. What style of blogging would be most effective for building relationships with customers?
i) Using the blog only for press releases
ii) Posting resumes of the company officers
iii) Posting articles about how terrific the company is, and putting down the competition-Answer
iv) Writing posts about the company and its ups and downs from inside, personalized approach

9. What are the four P’s of marketing?
i) Product, Price, Place, Promotion-Answer
ii) Price, Popularity, People, Placement
iii) Popularity, Product, Promotion, People
iv) People, Price, Promotion, Placement

10. What is the term used for a person who is receiving updates of another Twitter user’s updates?
i) User
ii) Follower-Answer
iii) Connection
iv) Friends

11. You want to utilize the image ranking to improve on-page SEO. Which of the following API’s can be used to do so?
i) Google Vision API-Answer
ii) Image rank API
iii) Image API
iv) Keyword API

12. What is meant by Brand Management?
i) Managing the marketing staff
ii) Management of the marketing budget
iii) The company executive management team
iv) Creating a consistent image for the company-Answer

13. How often should a marketing plan be revisited?
i) Never, once written it is complete
ii) As often as needed in order to revisit the plan of action and revise any new actions-Answer
iii) At company board meetings
iv) During the financial review of the company each month

14. What is the ultimate goal of a social network marketing plan?
i) To satisfy investors in the company
ii) To Justify spending in marketing
iii) To find investors for a company
iv) Drive potential customers to the company and give them an action item to perform -Answer

15. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
i) Hire a web specialty firm
ii) Implement special software
iii) Creating landing pages specific for each campaign-Answer
iv) There is no way to know where traffic comes from

16. In which of the following paid marketing strategies, the user uses video marketing, mobile marketing, and Google display ads to spread awareness about the product?
i) Direct-marketing
ii) Branding-Answer
iii) Re-marketing
iv) Both options a and c

17. What is a method of marketing on Facebook which can reach several users by spending money?
i) Pay money for a better-quality Facebook account
ii) Pay a third party to make posts to your account
iii) Charge a fee for users to be your friends
iv) Facebook Pay Per Click placed advertisements -Answer

18. You are using Google My business to improv off-page SEO. What is the character limit that needs to be followed for a good description while doing so?
i) 250 characters
ii) 500 characters
iii) 750 characters-Answer
iv) 1000 characters

19. You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?
i) Using <img> to embed image
ii) Using <picture> to embed image
iii) Using CSS to display image-Answer
iv) None of the above

20. You want to perform off-page SEO for your website so that it is more relevant than others in the search page results. Which of the following is an important factor to do so?
i) Back linking -Answer
ii) Page titles and headings
iii) Internal linking
iv) Fast loading pages

21. What is the character limit for posts on Twitter?
i) No limit
ii) 100 characters
iii) 140 characters-Answer (But now update is 280 Character)
iv) 200 characters

22. Why is it important to have a company blog hosted on the company web domain versus a third-party blogging site?
i) Required by law
ii) Search engine rankings will include hits on the blog as part of the overall website hits -Answer
iii) Requires less effort to maintain
iv) Cannot be hacked easily

23. Which of the given are the valid types of search intent encountered during on-page SEO?
1. Informational
2. Commercial
3. Transactional
4. Navigational
i) All 1, 2, 3 and 4- Answer
ii) Only 1, 2 and 3
iii) Only 1, 3, and 4
iv) Only 2, 3 and 4

24. What is a “wiki”?
i) Form of blogging
ii) A new social networking site
iii) Interconnected and user generated knowledge management systems-Answer
iv) A tool for posting to social media networks

25. What is a “call to action”?
i) Giving an advertisement’s receiver a specific direction such as “visit the site”-Answer
ii) Using telemarketing to reach out to potential customers
iii) Defaming the competition
iv) Creating a new marketing campaign

26. What can a company do to offset the cost of running a blog?
i) Place ads on the blog which generate pay per click income-Answer
ii) Charge users a fee to read the blog
iii) Only allow past customers to read the blog
iv) Require a monthly membership to the entire company website

27. Which type of marketing would a company y blog be considered?
i) Social network Marketing
ii) Traditional Marketing
iii) Both-Answer
iv) Neither

28. How far into the future should a company plan its marketing activities?
i) Up to 1 Year
ii) 5 Years
iii) 1 month
iv) Indefinitely-Answer

29. Which of the following options Is the name given to paid marketing when a user do advertising on YouTube?
i) Display marketing
ii) Social media marketing
iii) Search engine marketing
iv) Digital marketing -Answer

30. What do Connections on LinkedIn effectively represent?
i) Random strangers who found the company
ii) People the company has sold product or services to
iii) An avenue to disperse coupons
iv) People and other companies the user is connected to directly- Answer

31. How does creating a social network marketing plan differ from a traditional marketing plan?
i) The brand image should be completely different for social marketing
ii) The staff requirements and skill sets for social marketing are different – Answer
iii) There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
iv) Other than the method of delivery, a marketing plan either way will be similar

32. Which of the following is/are the valid non-link-related off-page factor(s)?
i) Relevance
ii) NAP
iii) Brand mentions
iv) Only options a and b-Answer
v) Only options b and c

33. Which of the given are the valid techniques to perform off-page SEO?
1. Social-media activity
2. Influencer marketing
3. Blogging
i) Only 1 and 2
ii) Only 2 and 3
iii) Only 1 and 3
iv) All 1, 2 and 3-Answer

34. Which of the following options is correct about the organic reach?
i) It is the total number of people who have seen your post through unpaid distribution.-Answer
ii) It is the total umber of people who have seen your post through paid distribution
iii) It is the total number of people who have seen your post both through paid and unpaid distribution.

35. What is the overall goal of social media marketing for companies?
i) Generate sales-Answer
ii) Increase company headcount
iii) Increase their web presence
iv) Help accelerate product launches

36. Which of the given are link-related off-page factor?
1. Number of referring domains
2. Link authority
3. Anchor text
i) Only 1 and 2
ii) Only 2 and 3
iii) Only 1 and 3
iv) All 1, 2, and 3-Answer

37. What would the marketing budget section of a marketing plan consist of?
i) The cost to write the plan
ii) The expected costs for each ad campaign based on the delivery method-Answer
iii) The overall marketing budget for a year
iv) The marketing personnel job descriptions

38. Though which of the following options businesses can take advantage of the opportunities offered by organic marketing?
i) Optimizing their content for search engines and social media -Answer
ii) Avoiding tracking the progress of their marketing campaigns
iii) Knowing what their audience needs -Answer
iv) Tailoring content as per their competitors needs

39. What do updates to Facebook status resemble most closely?
i) Video blogs-Answer
ii) Posts on Twitter
iii) A company white paper
iv) Articles on LinkedIn

40. In relation to paid marketing, which of the following options is correct about the disadvantage of pay per click (PPC advertising)?
i) You only pay for the clicks you need.
ii) PPC campaigns that are well-optimized can bring in significant traffic.
iii) It can become expensive and unaffordable when you compete with other advertisers for traffic.-Answer
iv) It is possible to place budget caps on traffic that comes through large networks.

Fiverr social media marketing test SET-02:

41. What type of status updates would drive visitors to the company site?
i) An update telling friends they hope to see them all soon.
ii) A link to a new press release hosted on the company sites-Answer
iii) A link to a third party hosting a company press release
iv) A picture of the CEO

42. Which of the given can be used to control access to your site on a page-by-page basis?
1. Robots.txt
2. Noindex
i) Only 1
ii) Only 2
iii) Both 1 and 2-Answer
iv) Neither 1 nor 2

43. How can LinkedIn serve the company aside from social network marketing?
i) Job opening can easily be dispersed to qualified candidates on LinkedIn -Answer
ii) Company pictures can be posted to the profile
iii) Negative press about the competition can be easily spread
iv) Pricing lists can be posted

44. You are using influencer marketing strategy to backlink your website. Which of the following is/are the valid way(s) of doing this?
i) Pay influencers or at least give them a free product in exchange for their promotion
ii) Build an organic relationship with influencers and enter into a mutually beneficial relationship.
iii) Both options a and b-Answer
iv) Neither options a nor b

45. What should a company post on Twitter?
i) New product lunches
ii) Significant company news
iii) Occasional day to day posts of interest
iv) All of the above-Answer

46. How does YouTube serve a dual purpose in social media marketing?
i) It can be used as a company blog as well as video advertisements
ii) It can be used for company pictures and videos
iii) It can be used to host the company website as well as videos
iv) It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube. – Answer

47. What is the main reason traditional marketing will never completely go away?
i) It is cheaper than social media marketing
ii) All companies are required by law to use traditional marketing techniques
iii) There are better tax write offs for traditional marketing
iv) It’s proven to work time and again -Answer

48. You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?
i) Trendz
ii) Search console-Answer
iii) Keywords
iv) Page ranker

49. Which of the following acronyms describes the framework used by Google raters to rank a website?
i) EAT-Answer
ii) SIT
iii) COT
iv) SiT

50. How can a company create a forum for dialogue on LinkedIn?
i) Post updates to the company status-Answer
ii) Use of Groups
iii) Change the company profile regularly
iv) Post demeaning comments for the competitors’ pages

51. Which of the given is/are the valid way(s) to ensure that the internal structure of your website is optimized while performing off page SEO?
1. Interlink all SEO landing pages
2. Drop al links on homepage
i) Only -1
ii) Only-2
iii) Both 1 and 2-Answer
iv) Neither 1 or 2

52. Effective organic marketing creates which of the given kind of sources to the website?
1. Permanent traffic
2. Temporary traffic
i) Only 1
ii) Only 2-Answer
iii) Both 1 and 2
iv) Neither 1 nor 2

53. Which of the following would be leveraging both social network and traditional marketing?
i) Handing out print advertisements with a coupon for a store
ii) A print advertisement in a magazine which drives people to a website where there Is a free trial offer-Answer
iii) Posting an advertisement on a message board
iv) Hosting a video ad on YouTube not otherwise seen elsewhere

54. How can a company place itself as an expert in a certain area of expertise?
i) Post updates which brag about the company
ii) Actively answer questions in the Q&A section of the site -Answer
iii) Post comments on competitors pages stating how they are inferior
iv) Answer the questions in all the categories, even the ones in which the company is not engaged.

55. What is meant by A/B testing in marketing?
i) Testing of 2 different products
ii) Testing 2 versions of an advertisement to see which elicits the best response-Answer
iii) Clinical testing of medical products before legally allowing them for sale
iv) Testing via 2 mediums, such as radio and television

56. What is “guerilla” marketing?
i) Marketing geared towards animal lovers
ii) Marketing which rallies on time and energy rather than a large dollar budget -Answer
iii) Aggressive sales techniques
iv) Marketing using a large-scale national budget

57. Why is it important to post to a blog regularly?
i) It reduces the cost per blog post
ii) Keep readers engaged and also gives search engines content to index-Answer
iii) It gives the social media marketing specialist something to do
iv) It allows more chances for the company to put down the competition

58. Which of the given are the benefits of using paid social media advertising for a small business?
1. It helps to give the brand instant visibility
2. It is a cost-effective way to promote the business
3. It gives advertiser complete control over sees the ad
4. It creates exposure for the brand in a cost-effective way.
5. It helps to maximize the content marketing and distribute the best content
i) All 1,2,3,4 and 5-Answer
ii) Only 1,3 and 4
iii) Only 2,4, and 5
iv) Only 1 and 3

59. What place does pricing have in marketing?
i) Higher prices guarantee a higher revenue stream
ii) The company should actively market how much their produces cost
iii) Different pricing levels can be tested to see what elicits the best consumer response
iv) Marketing based on the pricing level relative to competition is important-Answer

60. Which of the given are the valid activities to raise off-page SEO traffic?
1. Post on forums
2. Add an RSS feed subscription box
3. Comment on relevant blogs freely
i) Only 1 and 2
ii) Only 2 and 3
iii) Only 1 and 3
iv) All 1, 2 and 3-Answer

61. In relation to paid marketing, which of the following options is not and example of search marketing?
i) Google Ads-Answer
ii) Yahoo Ads
iii) Bing Ads
iv) Pinterest Ads

62. Why is there no specific definition of what is social media marketing?
i) There is no governing body over social media marketing
ii) Companies cannot come to one definition
iii) The concept is relatively new compared to traditional marketing and is still being defined-Answer
iv) It has not yet been widely accepted

63. What is one measure a company can use to validate the usefulness of its video posts on YouTube?
i) The number of followers
ii) The amount of vies of the video-Answer
iii) The number of videos the company has up
iv) The sales volume of the company

64. Which of the given types of links should be avoided to prevent link spamming while performing the off-page SEO?
1. Purchased links
2. Reciprocal links
3. Low-quality directory links
i) All 1, 2 and 3-Answer
ii) Only 1 and 2
iii) Only 1 and 3
iv) Only 2 and 3

65. Which of the given is/are the valid guideline(s) to follow for SEO friendly URLs?
1. Make URLs short
2. Include a keyword in every URL
i) Only 1
ii) Only 2
iii) Both 1 and 2-Answer
iv) Neither 1 nor 2

66. You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given contest to tell the browser how to adjust the content?
i) Viewport -Answer
ii) Iframe
iii) Window
iv) Scale

67. Which of the following is/are valid non-link related off-page factor(s)?
i) Relevance
ii) NAP citations
iii) Brand mentions
iv) Only options a and b-Answer
v) Only options b and c

68. How does a blog directly impact sales of a company?
i) It tells customers what products to buy-Answer
ii) It can be used to talk negatively about the competition
iii) It is typically used as the way to disperse company coupons
iv) Typically a blog does not directly create sales

69. How can a company convert posts on Twitter to sales?
i) Write demeaning points about the competition
ii) Write posts about personal information of the CEO
iii) Creating post which drive followers to their site -Answer
iv) Constantly post updates about how the company needs more sales

70. What should be the length of an effective blog post?
i) Several pages in length
ii) No more than a few sentences
iii) A few sentences mixed with several links to other sites and references
iv) A few paragraph-Answer

71. Which of the following are the benefits of off-page SEO optimization to website owners?
i) Increase in rankings-Answer
ii) Time saving
iii) Page speed
iv) Uniqueness

72. How can a company use the same material for both traditional and social network marketing?
i) Posting a luring comment on Twitter to the company site
ii) Selling ad space on the company website
iii) Utilizing a television ad campaign online as well on their site and sites such as YouTube-Answer
iv) Creating a magazine print ad with the company website

73. Which of the following label links can be used to perform on-page SEO for the links in user-generated content?
i) rel=”sponsored”
ii) rel=”ugc”-Answer
iii) rel=”nofollow”
iv) None of the above

74. What feature does LinkedIn offer for pay accounts?
i) Ability to post pictures
ii) Increased abilities to connect directly and send messages to people-Answer
iii) Ability to post in Groups and create a Group
iv) Ability to block users

75. Which of the following options is/are essential for highly engaged organic social media traffic?
i) Compelling Content
ii) Visuals
iii) Both options a and b-Answer
iv) Neither option a nor b

Which of the following is an important aspect of creating blogs and posting content?

1. Using a witty username
2. Posting at least once a month to the blog
3. Social Media Optimization
4. Using humor

What is a “Vlog”?

1.  Video Log
2.  Video Blog
3.  Log of blog activity
4.  New technology to aid in blogging

You want to find a list of sites that post similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?

1. Audience Overlap
2.  Site Overview
3. Google Trends
4. Google Vision

What are the following tools that can be used to check the domain authority of your website while performing off-page SEO?

1. Website Authority Checker
2. SEMrush
3. NAP Checker
4. Google Trends

How will an organization convert posts on Twitter to sales?

1. Write humbling points regarding the competition
2. Write posts regarding the personal info of the chief executive officer 
3. Creating posts that drive followers to their website 
4. Constantly post updates regarding however the corporate desires additional sales 

What style of videos can a company post on YouTube?

1. Video Blogs
2. Television Commercials
3. Product Demonstrations
4. All of the Above

What the subsequent would be an investment in social networks and ancient marketing? 

1. Handing out print advertisements with a coupon for a store
2. print publicity in an exceeding magazine that drives folks to a website where a free trial supply 
3. Posting an ad on a message board
4. Hosting a video ad on YouTube not otherwise seen elsewhere

What non‐monetary life of promoting is vital to track?

1. CEO performance 
2. Number of recent hires in promoting 
3. Number of impressions 
4. New client acquisition

How do e‐books represent a kind of marketing?

1. They are usually free, embrace helpful info, and direct the reader onto the corporate that created the e‐book for additional info 
2. They are not a kind of promoting 
3. It can be placed on free sites wherever paid advertisements generate financial gain 
4. They can be wont to culminate the competition

What is the strategy for being coupled with different users on LinkedIn?

1. Followers 
2. Connection 
3. Friends 
4. Associates

What is another term for “social media”?

1. Media Optimization
2. Consumer Generated Media
3. Advertising Socialization
4. Consumer Media Advertising

How will make a social network promoting arrangement take issue from a conventional promoting plan? 

1. The complete image ought to be utterly completely different for social promoting 
2. The employee’s necessities and ability sets for social promotion are completely different 
3. There is no want for a social promoting arrange, however, a social promoting arrange is needed for ancient promoting 
4. Other than the strategy of delivery, a promoting arrangement either means are similar

What would the promoting budget section of a promoting arrangement consist of?

1. The cost to jot down the arrangement 
2. The expected prices for every cause supported the delivery methodology 
3. The overall promotion takes into account a year 
4. The promoting personnel job descriptions

WHAT AR THE FOUR PS OF MARKETING?

1. Product, Price, Place, Promotion
2. Price, Popularity, People, Placement 
3. Popularity, Product, Promotion, People 
4. People, Price, Promotion, Placement

What ought an organization post on Twitter?

1. New product launches 
2. Significant company news 
3. Occasional day‐to‐day posts of interest 
4. All of the above

How will an organization produce a forum for dialogue on LinkedIn?

1. Post updates to the corporate standing 
2. Use of teams 
3. Change the corporate profile frequently 
4. Post humbling comments for the competitors’ pages

What is one live an organization will use to validate the quality of its video posts on YouTube?

1. The number of followers 
2. The number of views of the video 
3. Number of videos the corporate has up 
4. The sales volume of the corporate

Why is there no specific definition of what’s social media marketing? 

1. There is no governance over social media promoting 
2. Companies cannot return to 1 definition 
3. The construct is comparatively new compared to ancient promoting and continues to be outlined 
4. It has not nonetheless been widely accepted

However, is website traffic helpful in evaluating marketing? 

1. Overall website traffic will be followed and a general plan of marketing’s impact on that will be determined on Page 2 
2. There is no correlation between website traffic and promoting 
3. Ads will send receivers to a selected landing page, which may be tracked 
4. Product sales from the corporate website will be attributed to the promoting campaign

Why is it necessary to post to a diary regularly?

1. It reduces the value per diary post
2. Keep readers engaged and additionally provides search engine content to index
3. It provides the social media promoting specialist with one thing to try and do
4. It permits additional probabilities for the corporate to place down the competition

How usually ought a promoting arrangement be revisited? 

1. Never, once written it’s complete 
2. As usual, PRN is to return the arrangement of action and revise any new actions 
3. At company board conferences 
4. During the monetary review of the corporate monthly

What place will evaluation have in marketing? 

1. Higher costs guarantee the next revenue stream 
2. The company ought to actively market what proportion of their product value 
3. Different evaluation levels will be tested to examine what elicits the most effective client response 
4. Marketing supported the evaluation level relative to the competition is vital

WHAT IS A “WIKI”? 

1. Form of blogging 
2. A new social networking website 
3. Interconnected and user‐generated data management systems 
4. A tool for posting to social media networks

What is meant by the idea of “viral” in social media? 

1. Social media that is unfolded to viewers by the buyer, growing in quality
2. It is a way of stigmatizing an organization 
3. Advertising which might simply be emailed 
4. Marketing advertisements that don’t seem to be serious

However, will YouTube serve a twin purpose in social media marketing? 

1. It is used as an organizational diary similar to video advertisements 
2. YouTube is used for company photos and videos 
3. It is wont to host the corporate website similarly to videos 
4. It is used because the forum for dispersing company videos, similar to a number once embedding videos in sites outside of YouTube

What is the goal of social media promotion for companies? 

1. Generate sales 
2. Increase company headcount 
3. Increase their internet presence 
4. Help accelerate product launches

What ought an organization do for industrial advertisements on YouTube to maximize their effectiveness? 

1. Ask the watcher to go to the corporate website at the tip of the video 
2. Make the videos a minimum of five minutes long 
3. Make the videos within ten seconds 
4. Have the chief executive officer featured in the publicity

Why is it necessary to possess an organization diary hosted on the corporate net domain versus a 3rd party blogging site? 

1. Required by law 
2. Search engine rankings can embody hits on the diary as a part of the website hits 
3. Requires less effort to take care of 
4. Cannot be hacked simply

What form of blogging would be the simplest for building relationships with customers? 

1. Using the diary just for press releases 
2. Posting resumes of the corporate officers 
3. Posting articles concerning however terrific the corporate is, and golf stroke down the competition 
4. Writing posts concerning the corporate and its ups and downs from within, personalized approach

What is a “call to action”? 

1. Giving associate degree advertisement receiver a particular direction like ‘visit the site 
2. Using selling to succeed in bent potential customers 
3. Defaming the competition 
4. Creating a brand new promoting campaign

How much in the long run ought to an organization arrange its promoting activities? 

1. Up to one year 
2. 5 years 
3. 1 month 
4. Indefinitely

What is a contingency plan? 

1. A second written arrangement just in case management doesn’t just like the original arrange 
2. A detailed promotion arrange 
3. A set of actions to be taken if the first arrangement doesn’t perform as anticipated 
4. A promoting arrangement is written only for social networking

What is “guerilla marketing”? 

1. Marketing intermeshed toward animal lovers 
2. Marketing that depends on time and energy instead of an oversized dollar budget 
3. Aggressive sales techniques 
4. Marketing employing a giant-scale national budget

What is the final word goal of a social network promoting plan? 

1. To satisfy investors within the company 
2. Justify outlay in promoting 
3. To find investors for an organization 
4. Drive potential customers to the corporate and provides them with an associate degree action item to perform

What strategies of social network promotion ought to an organization continually use? 

1. Blogging solely 
2. Twitter, Blogs, Facebook, 
3. YouTube
4. Depends on the corporate, its product, their audience

That of the subsequent is a simple thanks to track the website hits of a particular promoting campaign with a link to the corporate website. 

1. Hire an internet specialty firm 
2. Implement special computer code 
3. Creating landing pages specific for every campaign 
4. There are no thanks to recognize wherever traffic comes from

What will an organization do to offset the value of running a blog? 

1. Place ads on the diary that generate pay-per-click financial gain 
2. Charge users a fee to browse the diary 
3. Only permit past customers to browse the diary 
4. Require a monthly membership to the whole company website

What feature will LinkedIn provide for pay accounts? 

• Ability to post photos 
• Increased skills to attach directly and send messages to individuals 
• Ability to post in teams and build a gaggle 
• Page 3 Ability to dam users

What ancient promoting technique is YouTube nearest to? 

1. Print advertising 
2. Television advertising 
3. Radio advertising 
4. Mail advertising

What is meant by complete management? 

1. Managing the promotion workers 
2. Management of the promoting budget 
3. The company govt management team 
4. Creating an even image for the corporate

How will making a social network promoting arrange to take issue from a conventional promoting plan? 

1. The complete image ought to be utterly completely different for social promoting 
2. The employees’ necessities and ability sets for social promotion are completely different 
3. There is no want for a social promoting arrange, however, a social promoting arrange is needed for ancient promoting 
4. Other than the strategy of delivery, a promoting arrangement either means are similar

What non‐monetary life of promoting is vital to track? 

1. CEO performance 
2. Number of recent hires in promoting 
3. Number of impressions 
4. New client acquisition 

What is one live an organization will use to validate the quality of its video posts on YouTube? 

1. The number of followers 
2. The number of views of the video 
3. The number of videos the corporate has up 
4. The sales volume of the corporate

What ought an organization post on Twitter? 

1. New product launches 
2. Significant company news 
3. Occasional day‐to‐day posts of interest 
4. All of the above

How will an organization convert posts on Twitter to sales?

1. Write humbling points regarding the competition
2. Write posts regarding the personal info of the chief executive officer 
3. Creating posts that drive followers to their website 
4. Constantly post updates regarding however the corporate desires additional sales

What is the most reason ancient promoting can meter utterly go away? 

1. It is cheaper than social media promoting 
2. All corporations’ area units needed by law to use ancient promoting techniques 
3. There are unit higher tax write‐offs for ancient promoting 
4. It’s well‐tried to figure time and once more

How usually ought a promoting arrangement be revisited? 

1. Never, once written it’s complete 
2. As usual, PRN is to return the arrangement of action and revise any new actions 
3. At company board conferences 
4. During the monetary review of the corporate monthly 

Similarly, a number once embedded videos on sites outside of YouTube. What nonfinancial measure of marketing is important to track?

1. CEO performance
2. Number of new hires in marketing
3. Number of impressions
4. New customer acquisition

What is a definitive objective of an informal organization showcasing plan?

1. To fulfill financial backers in the organization
2. To legitimize spending in showcasing
3. To track down financial backers for an organization
4. Drive expected clients to the organization and give them a thing to do to perform

Why is it necessary to possess an organization diary hosted on the corporate net domain versus a 3rd party blogging site? 

1. Required by law 
2. Search engine rankings can embody hits on the diary as a part of the website hits 
3. Requires less effort to take care of 
4. Cannot be hacked simply

What should a company do for commercial advertisements on YouTube to maximize their effectiveness?

1. Ask the watcher to visit the company site at the end of the video
2. Make the videos at least 5 minutes long
3. Make the videos under 10 seconds
4. Have the CEO featured in the advertisement

What would the promoting budget section of a promoting arrangement consist of? 

1. The cost to jot down the arrangement 
2. The expected prices for every cause supported the delivery methodology 
3. The overall promotion takes into account a year 
4. The promoting personnel job descriptions 

What form of blogging would be the simplest for building relationships with customers? 

1. Using the diary just for press releases 
2. Posting resumes of the corporate officers 
3. Posting articles concerning however terrific the corporate is, and golf stroke down the competition 
4. Writing posts concerning the corporate and its ups and downs from within, personalized approach

Why is it important to post to a blog regularly? 

1. It reduces the cost per blog post
2. Keep readers engaged and also gives search engines content to index
3. It gives the social media marketing specialist something to do
4. It allows more chances for the company to put down the competition

What is the final word goal of a social network promoting plan? 

1. To satisfy investors within the company 
2. To justify outlay in promoting 
3. To find investors for an organization 
4. Drive potential customers to the corporate and provides them with associate degree action item to perform

How far into the future should an organization design its promoting exercises?

1. Up to 1 year
2. 5 years
3. Multi-month
4. Indefinitely

How would an organization be able to involve similar material for both conventional and informal community showcasing?

1. Posting an attractive remark on Twitter to the organization’s site
2. Selling promotion space on the organization site
3. Utilizing a TV promotion crusade online also on their website and destinations like YouTube
4. Creating a magazine print advertisement with the organization’s site

How does YouTube serve a dual purpose in social media marketing?

1. It can be used as a company blog as well as video advertisements
2. It can be used for company pictures and videos
3. It can be used to host the company website as well as videos
4.  It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

What is the term embraced for refreshes posted by Twitter clients?

1. Tweets
2. Twoots
3. Twinks
4. Posts

Which sort of promoting would an organization blog be thought of?

1. Social Network Marketing
2. Traditional Marketing
3. Both
4. Neither

What is a contingency plan? 

1.  A second written arrangement just in case management doesn’t just like the original arrange 
2. A detailed promotion arrange 
3. A set of actions to be taken if the first arrangement doesn’t perform as anticipated 
4. A promoting arrangement is written only for social networking

What is the main reason traditional marketing will never completely go away?

1. It is cheaper than social media marketing
2. All companies are required by law to use traditional marketing techniques
3. There are better tax write-offs for traditional marketing
4. It’s proven to work time and again

Why is it important to have a company blog hosted on the company web domain versus a third-party blogging site?

1. Required by law
2. Search engine rankings will include hits on the blog as part of the overall website hits
3. Requires less effort to maintain
4. Cannot be hacked easily

Which of coming up next are the advantages of off-page SEO improvement to site proprietors?

1. Expansion in rankings
2. Efficient
3. Page speed
4. Uniqueness

What style of blogging would be most effective for building relationships with customers?

1. Using the blog only for press releases
2. Posting resumes of the company officers
3. Posting articles about how terrific the company is, and putting down the competition
4. Writing posts about the company and its ups and downs from the inside, a personalized approach

What can a company do to offset the cost of running a blog?  

1. Place ads on the blog that generate pay-per-click income
2. Charge users, a fee to read the blog
3. Only allow past customers to read the blog
4. Require a monthly membership to the entire company website

Which of the following would be leveraging both social networks and traditional marketing?

1. Handing out print advertisements with a coupon for a store
2. A print advertisement in a magazine that drives people to a website where there is a free trial offer
3. Posting an advertisement on a message board
4. Hosting a video ad on YouTube not otherwise seen elsewhere

What is “social media optimization”?

1. Creating content that easily creates publicity via social networks
2. Writing clear content
3. Creating short content which is easily indexed
4. Hiring people to create content for social networks

What do Connections on LinkedIn effectively represent?

1. Random strangers who found the company
2. People the company has sold products or services to
3. An avenue to disperse coupons
4. People and other companies the user is connected to directly

How can a company convert posts on Twitter to sales?

1. Write demeaning points about the competition
2. Write posts about the personal information of the CEO
3. Creating posts that drive followers to their sit
4. Constantly post updates about how the company needs more sales

What is one measure a company can use to validate the usefulness of its video posts on YouTube?

1. The number of followers
2. The number of views of the video
3. The number of videos the company has up
4. The sales volume of the company

How often should a marketing plan be revisited?

1. Never, once written it is complete
2. As often as needed to revisit the plan of action and revise any new actions
3. At company board meetings
4. During the financial review of the company each month

What place does Pricing have in marketing?

1. Higher prices guarantee a higher revenue stream
2. The company should actively market how much its products cost
3. Different pricing levels can be tested to see what elicits the best consumer response
4. Marketing based on the pricing level relative to the competition is important

What is meant by the “blogosphere”?

1. The act of writing a blog
2. Specific niche blog community
3. The interconnected community of blogs via linking to each other
4. Advertising is done via blogging

What is meant by “micro-blogging”?

1. Blogging daily
2. Blogs that are posted by companies, not individuals
3. Blogs with limited individual posts, limited by character count typically
4. Blogging from mobile devices

Which of the given is/are the valid way(s) to ensure that the internal structure of your website is optimized while performing off-page SEO?

1. Interlink all SEO landing pages
2. Drop all links on the homepage
3. Only 1
4. Only 2
5. Both 1 and 2

You are using an influencer marketing strategy to backlink your website. Which of the following is/are the valid way(s) of doing this?

1. Pay influencers or at least give them a free product in exchange for their promotion
2. Build an organic relationship with influencers and enter into a mutually beneficial relationship.
3. Both 1 and 2

What type of status updates would drive visitors to the company site?

1. An update telling friends they hope to see them all soon.
2. A link to a new press release hosted on the company sites
3. A link to a third party hosting a company press release
4. A picture of the CEO

You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?

1. Trends
2. Search Console
3. Keywords
4. Page ranker

How can a company place itself as an expert in a certain area of expertise?

1. Post updates that brag about the company
2. Actively answer questions in the Q&A section of the site
3. Post comments on competitor’s pages stating how they are inferior
4. Answer the questions in all the categories, even the ones in which the company is not engaged.

Which of the following options is correct about the organic reach?

1. It is the total number of people who have seen your post through unpaid distribution
2. It is the total number of people who have seen your post through paid distribution
3. It is the total number of people who have seen your post both through paid and unpaid distribution.

What do updates to Facebook status resemble most closely?

1. Video blogs
2. Posts on Twitter
3. A company white paper
4. Articles on LinkedIn

Which of the following acronyms describes the framework used by Google raters to rank a website?

1. EAT
2. SIT
3. COT
4. SiT

Does effective organic marketing create which of the given kind of sources for the website?

1. Permanent traffic
2. Temporary traffic
3. Both
4. None

Which of the following is/are the valid non-link-related off-page factor(s)?

1. Relevance
2. NAP
3. Brand mentions
4. Only 1 and 2
5. Only options 2 and 3

With paid marketing, which of the following options is correct about the disadvantage of pay-per-click?

1. You only pay for the clicks you need
2. PPC campaigns that are well-optimized can bring in significant traffic
3. It can become expensive and unaffordable when you compete with other advertisers for traffic
4. It is possible to place budget caps on traffic that comes through large networks

Which of the given are the benefits of using paid social media advertising for a small business?

1. It helps to give the brand instant visibility
2. It is a cost-effective way to promote the business
3. It gives advertisers complete control and oversees the ad
4. It cost-effectively creates exposure for the brand.
5. It helps to maximize content marketing and distribute the best content
6. All of the above

Which of the given are valid activities to raise off-page SEO traffic?

1. Post on forums
2. Add an RSS feed subscription box
3. Comment on relevant blogs freely
4. All of the above

Which of the given is/are the valid guideline(s) to follow for SEO-friendly URLs?

1. Make URLs short
2. Include a keyword in every URL
3. Both 1 and 2

How does a blog directly impact the sales of a company?

1. It tells customers what products to buy
2. It can be used to talk negatively about the competition
3. It is typically used as a way to disperse company coupons
4. Typically a blog does not directly create sales

Which of the following options is/are essential for highly engaged organic social media traffic?

1. Compelling Content
2. Visuals
3.  Both 1 and 2
4. Neither 1 nor 2

What is one measure a company can use to validate the usefulness of its video posts on YouTube?

1. The number of followers
2. The amount of vies of the video
3. The number of videos the company has up
4. The sales volume of the company

With paid marketing, which of the following options is not an example of search marketing?

1. Google Ads
2. Yahoo Ads
3. Bing Ads
4. Pinterest Ads

Which type of marketing would a company blog be considered?

1. Social Network Marketing
2. Traditional Marketing
3. Both
4. Neither

What is a method of marketing on Facebook which can reach several users by spending money?

1. Pay money for a better-quality Facebook account
2. Pay a third party to make posts to your account
3. Charge a fee for users to be your friends
4. Facebook Pay Per Click placed advertisements

Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

1. Post links on the company blog to the YouTube videos
2. There is no method to effectively direct people to the company videos
3. Use of keywords
4. Sending out mail advertisements

What can a company do on Facebook apart from its page to create a following?

1. Post more updates than usual
2. Most controversial posts
3. Use several pictures
4. Use Groups, both companies originated and posted to other groups

What is meant by A/B testing in marketing?

1. Testing of 2 different products
2. Testing 2 versions of an advertisement to see which elicits the best response 
3. Clinical testing of medical products before legally allowing them for sale
4. Testing via 2 mediums, such as radio and television

What should be the length of an effective blog post?

1. Several pages in length
2. No more than a few sentences
3. A few sentences mixed with several links to other sites and references
4. A few paragraphs

What is meant by “Marketing Creative”?

1. The employees in the marketing department
2. The content for marketing and its creative aspect
3. The methods used to distribute marketing material
4. The branding image of the company

What does the product portion of the 4 P’s of marketing focus on?

1. The product or service being marketed to consumers
2. The manufacturing process
3. How the price will be set for the product
4. How the new product will be promoted

What is the character limit for posts on Twitter?

1. No limit
2. 100 characters
3. 140 characters
4. 200 characters

Which of the following options is an incorrect organic social media reach tool?

1. Hootsuite
2. Buffer
3. ViralContentBee
4. Google Ads

1. that the subsequent would be an investment in social networks and ancient marketing? 

1. Handing out print advertisements with a coupon for a store
2. ✔️ print publicity in an exceeding magazine that drives folks to a website where that a free trial supply 
3. Posting an ad on a message board
4. Hosting a video ad on YouTube not otherwise seen elsewhere 

2. What form of videos will an organization post on YouTube? 

 

1. Video Blogs 
2. Television Commercials 
3. Product Demonstrations 
4. ✔️ All of the on top of 

3. How will making a social network promoting arrange take issue from a conventional promoting plan? 

1. The complete image ought to be utterly completely different for social promoting 
2. ✔️ The employees necessities and ability sets for social promoting ar completely different 
3. There is no want for a social promoting arrange, however social promoting arrange is needed for ancient promoting 
4. Other than the strategy of delivery, a promoting arrange either means are similar 

4. How will an organization convert posts on Twitter to sales?

1. Write humbling points regarding the competition
2. Write posts regarding personal info of the chief executive officer 
3. ✔️ Creating posts that drive followers to their website 
4. Constantly post updates regarding however the corporate desires additional sales 

5. What non‐monetary live of promoting is vital to track? 

1. CEO performance 
2. Number of recent hires in promoting 
3. Number of impressions 
4. ✔️ New client acquisition 
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6. Which of the subsequent is a very important facet of making blogs and posting content? 

1. Using a humorous username 
2. Posting a minimum of once a month to the journal 
3. ✔️ Social Media optimization 
4. d victimization humor 

7. What is a “vlog”? 

1. Video Log 
2. ✔️ Video Blog 
3. Log of journal activity 
4. New technology to assist in blogging 

8. How do e‐books represent a kind of marketing? 

1. ✔️ They are usually free, embrace helpful info, and direct the reader onto the corporate that created the e‐book for additional info 
2. They are not a kind of promoting 
3. They can be placed on free sites wherever paid advertisements generate financial gain 
4. They can be wont to culminate the competition 

9. What AR the four P’s of marketing? 

1. ✔️ Product, Price, Place, Promotion 
2. Price, Popularity, People, Placement 
3. Popularity, Product, Promotion, People 
4. People, Price, Promotion, Placement 

10. Why is there no specific definition of what's social media marketing? 

1. There is no governance over social media promoting 
2. Companies cannot return to 1 definition 
3. ✔️ The construct is comparatively new compared to ancient promoting and continues to be being outlined 
4. It has not nonetheless been wide accepted 

11. What ought to an organization post on Twitter? 

1. New product launches 
2. Significant company news 
3. Occasional day‐to‐day posts of interest 
4. ✔️ All the on top of 

12. however, is website traffic helpful in evaluating marketing? 

1. Overall website traffic will be followed and a general plan of marketing’s impact on that will be determined Page 2 
2. There is no correlation between website traffic and promoting 
3. ✔️ Ads will send receivers to a selected landing page, which may be tracked 
4. Product sales from the corporate website will be attributed on to the promoting campaign 

13. What would the promoting budget section of a promoting arrange consist of? 

1. The cost to jot down the arrangement 
2. ✔️ The expected prices for every cause supported the delivery methodology 
3. The overall promoting take into account a year 
4. The promoting personnel job descriptions 
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14. How will an organization produce a forum for dialogue on LinkedIn? 

1. Post updates to the corporate standing 
2. ✔️ Use of teams 
3. Change the corporate profile frequently 
4. Post humbling comments for the competitors’ pages 

15. What is the strategy for being coupled to different users on LinkedIn? 

1. Followers 
2. ✔️ Connection 
3. Friends 
4. Associates 

16. What is one live an organization will use to validate the quality of its video posts on YouTube? 

1. The number of followers 
2. The amount of views of the video 
3. The number of videos the corporate has up 
4. ✔️ The sales volume of the corporate 

17. How usually ought to a promoting arrange be revisited? 

1. Never, once written it's complete 
2. ✔️ As usually PRN to return the arrangement of action and revise any new actions 
3. At company board conferences 
4. During the monetary review of the corporate monthly 
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18. What is the goal of social media promoting for companies? 

1. ✔️ Generate sales 
2. Increase company head count 
3. Increase their internet presence 
4. Help accelerate product launches 

19. What place will evaluation have in marketing? 

1. Higher costs guarantee the next revenue stream 
2. The company ought to actively market what proportion their product value 
3. ✔️ Different evaluation levels will be tested to examine what elicits the most effective client response 
4. Marketing supported the evaluation level relative to the competition is vital 

20. What ought to an organization do for industrial advertisements on YouTube to maximize its effectiveness? 

1. ✔️ Ask the watcher to go to the corporate website at the tip of the video 
2. Make the videos a minimum of five minutes long 
3. Make the videos beneath ten seconds 
4. Have the chief executive officer featured within the publicity

21. Why is it necessary to post to a diary regularly?

1. It reduces the value per diary post
2. ✔️ Keep readers engaged and additionally provides search engines content to index
3. It provides the social media promoting specialist one thing to try and do
4. It permits additional probabilities for the corporate to place down the competition 

22. What is a “wiki”? 

1. Form of blogging 
2. A new social networking website 
3. ✔️ Interconnected and user‐generated data management systems 
4. A tool for posting to social media networks

23. What is meant by the idea of “viral” in social media? 

1. ✔️ Social media that is unfolded to viewers by the buyer, growing in quality 
2. It is a way of stigmatization an organization 
3. Advertising which might simply be emailed 
4. Marketing advertisements that don't seem to be serious

24. however, will YouTube serve a twin purpose in social media marketing? 

1. It is used as an organization diary similarly as video advertisements 
2. It is used for company photos and videos 
3. It is wont to host the corporate website similarly as videos 
4. ✔️ It is used because the forum for dispersing company videos, similarly as a number once embedding videos in sites outside of YouTube 

25. however, will LinkedIn serve the corporate apart from social network marketing? 

1. ✔️ Job openings will simply be spread to qualified candidates on LinkedIn 
2. Company photos is announced to the profile 
3. Negative press concerning the competition is simply unfold 
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5. Pricing lists is announced

26. What is “guerilla marketing”? 

1. Marketing intermeshed towards animal lovers 
2. ✔️ Marketing that depends on time and energy instead of an oversized dollar budget 
3. Aggressive sales techniques 
4. Marketing employing a giant scale national budget

27. What is a “call to action”? 

1. ✔️ Giving associate degree advertisement’s receiver a particular direction like ‘visit the site’ 
2. Using selling to succeed in bent potential customers 
3. Defaming the competition 
4. Creating a brand new promoting campaign

28. What is the final word goal of a social network promoting plan? 

1. To satisfy investors within the company 
2. To justify outlay in promoting 
3. To find investors for an organization 
4. ✔️ Drive potential customers to the corporate and provides them associate degree action item to perform

29. How much into the long run ought to an organization arrange its promoting activities? 

1. Up to one year 
2. 5 years 
3. 1 month 
4. ✔️ Indefinitely

30. What is the overall purpose of posting a video diary habitually to YouTube? 

1. It permits the corporate to publicizing its merchandise 
2. ✔️ It permits the corporate to drive website traffic to its diary 
3. It is wont to disperse the corporate contact info 
4. It permits followers to make a private reference to the workers of the corporate
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31. What is the most reason ancient promoting can me'er utterly go away? 

1. It is cheaper than social media promoting 
2. All corporations' area unit needed by law to use ancient promoting techniques 
3. There area unit higher tax write‐offs for ancient promoting 
4. ✔️ It’s well‐tried to figure time and once more

32. Why is it necessary to possess an organization diary hosted on the corporate net domain versus a 3rd party blogging site? 

1. Required by law 
2. ✔️ Search engine rankings can embody hits on the diary as a part of the website hits 
3. Requires less effort to take care of 
4. Cannot be hacked simply

33. What form of blogging would be simplest for building relationships with customers? 

1. Using the diary just for press releases 
2. Posting resumes of the corporate officers 
3. ✔️ Posting articles concerning however terrific the corporate is, and golf stroke down the competition 
4. Writing posts concerning the corporate and its ups and downs from within, personalized approach

34. What ancient promoting technique is YouTube nearest to? 

1. Print advertising 
2. ✔️ Television advertising 
3. Radio advertising 
4. Mail advertising

35. What will an organization do to offset the value of running a blog? 

1. ✔️ Place ads on the diary that generate pay per click financial gain 
2. Charge users a fee to browse the diary 
3. Only permit past customers to browse the diary 
4. Require a monthly membership to the whole company website

36. What is meant by complete Management? 

1. Managing the promoting workers 
2. Management of the promoting budget 
3. The company govt management team 
4. ✔️ Creating an even image for the corporate

37. What strategies of social network promoting ought to an organization continually use? 

1. Blogging solely 
2. Twitter, Blogs, Facebook, 
3. YouTube
4. ✔️ Depends on the corporate, their product, their audience

38. What feature will LinkedIn provide for pay accounts? 

1. Ability to post photos 
2. ✔️ Increased skills to attach directly and send messages to individuals 
3. Ability to post in teams and build a gaggle 
4. Page 3 Ability to dam users

39. What is a contingency plan? 

1. A second written arrange just in case management doesn’t just like the original arrange 
2. A detailed promoting arrange 
3. ✔️ A set of actions to be taken if the first arrange doesn't perform as anticipated 
4. A promoting arrange is written only for social networking
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40. That of the subsequent is a simple thanks to track the website hits of a particular promoting campaign with a link to the corporate website? 

1. Hire an internet specialty firm 
2. Implement special computer code 
3. ✔️ Creating landing pages specific for every campaign 
4. There are no thanks to recognize wherever traffic comes from